About Us

Our Team

What is Brokerfish?

BrokerFish is an insurance technology company that delivers consumer-facing healthcare insurance products via the internet and mobile phones by providing a trusted comparison service via honest information, education, transparency and a simple solution to help them save time and money.

Our service helps you personalize your plan results via a few optional questions helping us match-make you with the right policy. We then help setup your policy, and our support team then helps you manage your coverage over the long-term.


We help you find the best policy for your budget and needs via a personal and free of charge service from our qualified consultants. We answer your questions and help you save time and cost.


  1. You pay nothing to use our site - our service is entirely free of charge to the consumer. Policy premiums are exactly the same if purchasing direct with an insurer or via BrokerFish.
  2. We show you more options. BrokerFish has the largest number of healthcare insurance plans.
  3. We help simplify health insurance, providing easy to use search, then helping you choose from the appropriate plans.
  4. Our insurer ratings are unique and provide consumers a simple overview of the important factors affecting their choices.
  5. We maintain your privacy and do not request personal information or contact details until you apply for a policy.

Key Employees

Managing Director & Co-Founder
Financial Director & Co-Founder

Hans is a co-founder of BrokerFish and leads the large corporate sales division and other projects.

Prior to this, Hans was a senior executive in Asia focused on international insurance for a number of years. Before this he worked with ABB for 10 years across multiple countries including in Asia and Latin America, where is developed hard-won Project Management expertise where he championed the instalment of large-scale power systems for fortune 500 corporate clients. Hans also led a corporate sales team and he developed, negotiated and won multi-million dollar infrastructure project contracts.

Hans has a Master of Science in Mechanical Engineering specializing in Aeronautics, from the University of Linköping.

Ashley delivers 40+ years of financial management, corporate development, and international business experience to the team, focusing recent years on the insurance technology industry as co-founder of BrokerFish LLC.

Prior to this Ashley worked in P.R. China with Direct Health, with Allied Dunbar Assurance (now Zurich Life) in London, and as the Financial Controller at Geosource International (now Halliburton) for over 25 years. His career at Geosource included a position as Operations Manager of a division responsible for three hundred expatriate personnel which had an annual turnover of USD 130 million. He was also an auditor at IBM London for eight years.

Ashley has a deep first-hand international business experience having lived and worked for most of his life in a diverse set of countries and cultures such as Nigeria, Niger, Chad, Saudi Arabia, Turkey and most of Asia.

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